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Caffeine and Kilos Co-Owner Dan Lehr Discusses Starting a Business, Building a Brand and the Status of American Weightlifting

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Doc and Jock www.docandjock.com

Athletes’ Potential www.athletespotential.com

Joe’s Barbell www.joesbarbell.com

Mobility Wod www.mobilitywod.com

In this Episode we have a chat with Dan Lehr, the Co-Owner of Caffeine and Kilos and owner of Excel CrossFit.   This episode is all killer and no filler and we discuss starting and business and building a brand with a guy doing it the right way.  Bottom line is that you need to get shit done.

After hearing about the benefits of CrossFit from a friend, Danny decided to give it a try. After the first workout, he was instantly hooked. The results were undeniable and the daily challenge was exciting. Having a background in fitness and athletic training, Danny decided to pursue his love of fitness by becoming a CrossFit certified coach at CrossFit Excel.

Danny is currently a physical education teacher at East Union High School in Manteca, CA. He has spent time coaching various sports including wrestling, track, football, and swimming. He holds a Bachelor’s Degree in Physical Education and Masters of Education with an emphasis in Cross Cultural Teaching. Danny is a certified fitness trainer by the American Council on Exercise. He also holds his CrossFit Level 1, CrossFit Running/Endurance, CrossFit Football, CrossFit Coaches Prep Course, and USA Weightlifting Level 1 Sports Performance certifications. Danny strives to stay knowledgeable and up to date by attending certifications and seminars inside and outside the CrossFit community.

Danny is a huge believer in using the work capacity gained at the gym in everyday life. During his spare time Danny enjoys hiking, backpacking, snowboarding, golfing and just about every activity that takes place outside. Danny’s favorite part of being a CrossFit coach is seeing the results and positive impact on everyday life.

Greetings and small talk

The first thing we find out from Dan is that Yoga is hard!


Dan describes the origins of Caffeine and Kilos.  It all started with an idea and a meet.


Building a brand and launching a business Caffeine and Kilos style.


You need more than an idea to starting something.


Taking your startup to the next level and treating it like a real business.  The key for Caffeine and Kilos is having balance within the structure of the team.


Where does the promotion of Weightlifting and sponsoring barbell athletes fit into the plans of Caffeine and Kilos.


CrossFit’s effect on the sport of Weightlifting.


Why is youth Weightlifting non existant in the USA?


What is next for Caffiene and Kilos?


Who is Roaster Dave?


Dan wishes the best to his competitors and an abundance mentality.


Balancing business and family life.


Where to find Dan and the rest of the gang at Caffeine and Kilos.


Post Comments, potential topics, suggestions for interviews and questions to the Doc and Jock, Website, Facebook Page, twitter account.  Also be sure to reach out to Dr. Danny and Coach Joe at their personal social media accounts listed. 

Webpage http://docandjock.com/

Facebook https://www.facebook.com/pages/Doc-and-Jock/413659638795840?fref=ts

Twitter @docandjock

Show Sponsors

Mobility WOD – The ultimate guide to resolving pain, preventing injury, and optimizing athletic performance

Doc and Jock would like to thank official Show Sponsor Mobility WOD for their support.  Please gang head over to www.mobilitywod.com for all you mobility needs where you will find the latest MWOD products, episodes, upcoming seminars, daily MWODS, help finding a provider and the subscription services Mobility WOD Pro.  Mobility WOD PRO is a perfect resource for any coach looking to up their positional knowledge base and infect their community with true suppleness!

Athletes’ Potential – Where Movement is Medicine!   

webpage http://www.athletespotential.com/

facebook page https://www.facebook.com/athletespotential?fref=ts

Youtube https://www.youtube.com/channel/UCzbIpnafDLDvqCztuFkdsdQ

Twitter @AthPotential

Instagram  @dannyMattaPT

Joe’s Barbell – where lifting at JOE’S is just a click away

Coach Joe offers a variety of live and online training options including a private facebook group titled #HeelsOff where you can get his honest and FREE opinion on your movement and unfiltered take on Weightlifing. Join the conversation at any of the links below.

Webpage http://joesbarbell.com/

Facebook https://www.facebook.com/groups/905586666194729/

#HeelsOff facebook forum https://www.facebook.com/joesbarbell?fref=ts

YouTube https://www.youtube.com/user/BarbellsandBabies

Twitter @JoeShu2326

Instagram @JoesBarbell

Other Folks Mentioned in this Podcast

Caffeine and Kilos www.caffeineandkilos.com

CrossFit Excel http://www.crossfitexcel.com/

WarriorZ CrossFit http://warriorzfitness.com/crossfit.php

The Lifting Fix http://theliftingfix.com/

Roaster Dan http://davidsroasting.com/

Thanks for listening and remember, If you have a BODY you’re an ATHLETE

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