Podcast Archive

Nick Fowler of Massif Athletics: Coaching, Lifestyle and CrossFit

Nick Fowler

Nicks Bio


Nick was raised in Buenos Aires, Argentina before moving with his family to Miami, Florida. An interest in photography drew him to San Francisco where he attended art school. In California he discovered an interest in climbing and ultimately split time between the bay area and Yosemite in order become a professional climbing guide and work for Yosemite Search and Rescue. Nick set world records for speed ascents and completed many first ascents on alpine routes. An alpinist at heart, he has traveled across the globe to places like Baffin Island, the Himalayas and the Alps to pursue his passion.


Nick is driven by an evidence based approach to the sport of fitness. He is interested in designing sport-specific coaching and training programs using data collection and testing assessments. What makes Nick an effective coach is his passion for knowledge in this rapidly evolving field and his ability to synthesize the latest information to create an individual program design that works. 

During his employment as a Wildland Fire Captain, he was able to restructure physical fitness programs for multiple agencies. He has closely worked with Smokejumpers and Hotshots to create off season training programs and is currently the State of Utah Fire Operation Specialist responsible for the Strength and Conditioning program for all Physical Training. 


As owner of  Massif Athletics in Salt Lake City, Utah, Nick has been implementing individual program designs for multiple Crossfit clients and has successfully implemented this model to improve group training programs for other Crossfit affiliates. Nick’s clientele include specific training programs for Special Forces members, skiers, elite climbers, endurance athletes, and competitive CrossFitters


Show Notes:

Dr. Danny take this episode off as Joe and Nick have back and forth about implementing a new program with a new athlete.  The conversations covers a lot of ground so be sure to cruise the show notes of you are looking to dig on a specific topic.  The major points covered are sleep, nutrition basics, mental and resiliency.

Nick has successfully brought a personal touch to group and remote training at Massif.  The key for him is paying attention to the subjective data and open communication.




Nick discusses his induction to group fitness and development as a coach.




The other 23 hours of the day.  Nick discusses his short list of life style habits to get in gear to live and athletic life.  For Nick the introduction of children into his life really highlighted the proper life style habits for an athlete.



Joe lays out the 5 steps he likes to use to begin a nutrition program with athletes.  Nick then lays out his system that they use at Massif.  In the beginning Nick places an emphasis on gathering information and uses an app from Fat Secret called calorie counter to help.



After the assessment phase Nick then asks his athletes to measure their protein and begins to look at total caloric intake.


Why and how Nick uses skin fold testing and what pinching your cheek and chin can tell you about your nutrition.


Nick’s caloric intake prescription.


Low carb and CrossFit and finding a balance between getting folks to realize the difference between not eating on rest days and eating whatever the hell they want when training is up.


Carbs aren’t the problem, people are the problem.


Using fat as your primary fuel source.


Establishing competitive mental resiliency.

Nick gives each one of this athletes the book, Mastery to help establish the proper mental framework.  http://www.amazon.com/Mastery-Robert-Greene/dp/014312417X


Using an athletes past performance to help establish proper mind set, testing goals, and training expectations.


After the essential testing stage and lifestyle changes what is the next step in training and testing.


Successfully making remote coaching platforms and group platforms personal.  The key is communication and the personal relationship.


Coaching month by month and using the personal relationship to guide shifts in programming.


How this emphasis on the individual translate into a group setting like CrossFit.


At Massif one of the goals is legitimizing the coaching profession.  Training for the sport of CrossFit verse using CrossFit for fitness.


Check out the links below to catch up with the show and show sponsors

Doc and Jock www.docandjock.com

Athletes’ Potential www.athletespotential.com

Joe’s Barbell www.joesbarbell.com

Mobility WOD www.mobilitywod.com

Also, please check out these links to the articles and content creators mentioned during our conversation.






Post Comments, potential topics, suggestions for interviews and questions to the Doc and Jock, Website, Facebook Page, twitter account.  Also be sure to reach out to Dr. Danny and Coach Joe at their personal social media accounts listed. 

Webpage http://docandjock.com/

Facebook https://www.facebook.com/pages/Doc-and-Jock/413659638795840?fref=ts

Twitter @docandjock

Show Sponsors

Mobility WOD – The ultimate guide to resolving pain, preventing injury, and optimizing athletic performance

Doc and Jock would like to thank official Show Sponsor Mobility WOD for their support.  Please gang head over to www.mobilitywod.com for all you mobility needs where you will find the latest MWOD products, episodes, upcoming seminars, daily MWODS, help finding a provider and the subscription services Mobility WOD Pro.  Mobility WOD PRO is a perfect resource for any coach looking to up their positional knowledge base and infect their community with true suppleness!

Athletes’ Potential – Where Movement is Medicine!   

webpage http://www.athletespotential.com/

facebook page https://www.facebook.com/athletespotential?fref=ts

Youtube https://www.youtube.com/channel/UCzbIpnafDLDvqCztuFkdsdQ

Twitter @AthPotential

Instagram  @dannyMattaPT

Joe’s Barbell – where lifting at JOE’S is just a click away

Coach Joe offers a variety of live and online training options including a private facebook group titled #HeelsOff where you can get his honest and FREE opinion on your movement and unfiltered take on Weightlifing. Join the conversation at any of the links below.

Webpage http://joesbarbell.com/

Facebook https://www.facebook.com/groups/905586666194729/

#HeelsOff facebook forum https://www.facebook.com/joesbarbell?fref=ts

YouTube https://www.youtube.com/user/BarbellsandBabies

Twitter @JoeShu2326

Instagram @JoesBarbell

Thanks for listening and remember, If you have a BODY you’re an ATHLETE

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